
Via the Associated Press: “U.S. President George Bush chats with Russian Prime Minister Vladimir Putin as they walk to a welcome banquet in honor of the 2008 Summer Olympic games at the Great Hall of People Friday, Aug. 8, 2008 in Beijing, China.”
You take it from there.
Via Mark Nickolas, some ominous news from Advertising Age:
Sen. John McCain’s presidential campaign is buying into NBC Universal’s Olympics coverage.
The McCain campaign made a last-minute $6 million ad buy, which tops the $5 million Sen. Barack Obama’s campaign announced last month it was buying during the Olympic Games, which begin Aug. 8.
. . . The latest media outlays of both presidential campaigns are the first substantial buys of national network TV by any presidential candidate in 12 years, though Rudy Giuliani’s campaign had two smaller national buys on Fox News Sunday broadcasts earlier this year.
. . . “Imitation is the sincerest form of flattery,” said Evan Tracey, chief operating officer of the Campaign Media Analysis Group at TNS Media Intelligence. “For the same reason the idea was good for Barack, it is good for McCain: It’s high traffic for eyeballs in a normally low-traffic time of year.“
Somehow, though, I wouldn’t be surprised if the result of the advertising was lower-than-usual TV ratings for the Olympics.