Does Obama’s 2008 campaign have a lesson for saving healthcare reform?
Friday, August 14th, 2009 by
The barrage of bullshit that has been the Republican-corporate-psychotic wingnut counterattack against the prospect of healthcare reform has many historical echoes, from the swift-boating of John Kerry to the “partisan spit” the same villains drowned Bill Clinton’s healthcare proposal with in 1994.
But maybe there are some lessons that can be drawn from the most recent parallel — the avalanche of lies, feigned outrages, and scurrilous rumors that John McCain’s campaign unleashed on Obama in last fall’s presidential race.
You remember that, right? “Lipstick on a pig”? TV ads insinuating that Obama wanted to teach sex education to kindergarten students? In the end, it didn’t work, and Obama overcame an early September deficit in the polls to win the election.
Of course, some factors that helped then aren’t around now. It’s unlikely that a major, unexpected event like the sudden economic collapse of late September will boost Obama’s political prospects now. And he doesn’t have the advantage of running as an either-or choice against the increasingly implausible duo of John McCain and Sarah Palin. (Whatever you may think of Obama’s first seven months, can you imagine having those two in the White House?)
But really, the main element that helped Obama survive last fall’s mudslinging was his ability to dominate the airwaves, thanks to his campaign’s enormous fundraising advantage. Then, as now, you had random, stray fact-checks in the media that debunked the lies. But the crucial multiplier was Team Obama’s ability to leverage those into hard-hitting ads that defined McCain far more vividly than the GOP’s smears did Obama… even as the Democratic campaign was protecting its own image with an equally heavy onslaught of positive commercials.
Is the famed “bully pulpit” of the Presidency going to be enough to replace that? Obama’s campaign advertising enabled him to play good cop and bad cop at the same time. We know he can still do the former; Obama has an almost limitless ability to present himself as reasonable and above the fray. But how is his soft-spoken calm going to drown out the noise machine — and define and discredit them the way his campaign was able to do last fall?
(Cross-posted at Firedoglake.)




