Speaking of air pollution during the Beijing Olympics…
Via Mark Nickolas, some ominous news from Advertising Age:
Sen. John McCain’s presidential campaign is buying into NBC Universal’s Olympics coverage.
The McCain campaign made a last-minute $6 million ad buy, which tops the $5 million Sen. Barack Obama’s campaign announced last month it was buying during the Olympic Games, which begin Aug. 8.
. . . The latest media outlays of both presidential campaigns are the first substantial buys of national network TV by any presidential candidate in 12 years, though Rudy Giuliani’s campaign had two smaller national buys on Fox News Sunday broadcasts earlier this year.
. . . “Imitation is the sincerest form of flattery,” said Evan Tracey, chief operating officer of the Campaign Media Analysis Group at TNS Media Intelligence. “For the same reason the idea was good for Barack, it is good for McCain: It’s high traffic for eyeballs in a normally low-traffic time of year.“
Somehow, though, I wouldn’t be surprised if the result of the advertising was lower-than-usual TV ratings for the Olympics.
Tags: advertising, McCain, Obama, Olympics, WH 2008
August 6th, 2008 at 6:07 am
I hope Obama has at least one ad showing pictures of Tienamen Square, Bush attending sporting events, and McCain hugging George Bush.
Every Obama ad criticizing McCain should link McCain to Bush, and they should start now, during framing season.